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A tiny reminder that success gets to feel good, too.
The Happy Is the New Rich Keychain was designed for the girl building the business, chasing the goals, booking the flights, juggling the life… while still trying to actually enjoy it along the way.
Minimal, elevated, and easy to clip onto your keys, tote, backpack, or travel bag — it’s the kind of piece that quietly says everything.
Because the goal was never just more.
The goal was freedom, joy, peace, and a life that actually feels like yours.
Details:
Acrylic motel-style keychain
Neutral ivory finish with green lettering
Gold keyring hardware
Lightweight and durable
Perfect for keys, totes, backpacks, or travel bags
Limited BTR Live pre-sale item
Style tip:
Pairs perfectly with iced coffee, a full calendar, and reminding yourself that burnout is not a personality trait.
A tiny reminder that success gets to feel good, too.
The Happy Is the New Rich Keychain was designed for the girl building the business, chasing the goals, booking the flights, juggling the life… while still trying to actually enjoy it along the way.
Minimal, elevated, and easy to clip onto your keys, tote, backpack, or travel bag — it’s the kind of piece that quietly says everything.
Because the goal was never just more.
The goal was freedom, joy, peace, and a life that actually feels like yours.
Details:
Acrylic motel-style keychain
Neutral ivory finish with green lettering
Gold keyring hardware
Lightweight and durable
Perfect for keys, totes, backpacks, or travel bags
Limited BTR Live pre-sale item
Style tip:
Pairs perfectly with iced coffee, a full calendar, and reminding yourself that burnout is not a personality trait.